Fashion | How To Pronounce The Hardest Names In Fashion courtesy of i-D

So you may NEVER sound uncivilized.

 

i-D’s playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan. Director Barnaby Roper at Cadence NY.